The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Young and Rubicam Brands
Client
Title
Category
Award
Points
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Other Digital Solutions
Points: 50.0
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Other Digital Solutions
Points: 25.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive
Category: Package Design / Single or Series
Points: 25.0
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 15.0
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client: PHD Bikes a.s./ Harley Davidson
Category: Mobile Applications / Durable Goods
Points: 15.0
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson
Category: Collateral / P.O.P. & In-Store - Campaign
Points: 10.0
Win From Within: Ben Jackson
Agency: VML / Kansas City
Client: Gatorade
Category: Online / Short Form
Points: 10.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive
Category: Collateral Design / Outdoor - Series
Points: 10.0
Little Books of Big Consequences
Agency: Y&R / Dubai
Client: Global Export Co.
Category: Publication Design / Book Layout Design
Points: 5.0
FUNERAL
Agency: Prolam Y&R / Chile
Client: ROTHHAMMER
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Long Live New York
Agency: Young & Rubicam / New York
Client: New York Organ Donor
Category: Broadcast & Moving Image / Animation
Points: 5.0
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion
Category: Interactive Advertising / Public Service / Non-Profit
Points: 5.0
Stamps
Agency: Y&R / Dubai
Client: Audi Switzerland
Category: Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
A Cut Above
Agency: Y&R Shanghai / Shanghai
Client: Zhang Xiao Quan Kitchen Knife
Category: Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Original British Drama
Agency: RKCR/Y&R / London
Client: BBC
Category: Public Service - Video / Television - Single
Points: 5.0
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird
Category: Collateral Design / Posters - Series
Points: 5.0
Unlock Lessons
Agency: Y&R São Paulo / São Paulo
Client: Vivo / Telefônica
Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive
Category: Collateral Design / Posters - Series
Points: 5.0
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Living History at Union Station
Agency: VML / Kansas City
Client: Union Station Kansas City
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
Calendar
Agency: Y&R São Paulo / São Paulo
Client: Grupo Petrópolis
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Stamps
Agency: Y&R / Dubai + Y&R Group Switzerland / Zurich City
Client: Audi Switzerland
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Instant Tent - Bear
Agency: Y&R Canada / Toronto
Client: Coleman
Category: Collateral / Posters - Single
Points: 5.0
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Public Service - Print / Collateral - Campaign
Points: 5.0
MIC
Agency: Y&R Beijing / Beijing
Client: Penguin China-audio books
Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
Animal Beards
Agency: Y&R New Zealand / Auckland
Client: Schick
Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
Red wax
Agency: YOUNG & RUBICAM PARIS / BOULOGNE BILLANCOURT + THE SHOP / BOULOGNE BILLANCOURT
Client: FROMAGERIES BEL /Mini Babybel
Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras
Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
No interruptions
Agency: Y&R Group Switzerland / Zurich
Client: Teleclub
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 5.0
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Innovation in Outdoor / Single
Points: 5.0
Giformances
Agency: Young & Rubicam Budapest / Budapest
Client: Katona József Theater
Category: Social Media / Branded Social Campaign
Points: 5.0
The Feeling Tree
Agency: Y&R São Paulo / São Paulo
Client: IPÊ (Instituto de Pesquisas Ecológicas)
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Global Export Co.
Title:
Little Books of Big Consequences
Category:
Publication Design / Book Layout Design
Award:
2015 Design Merit Award
Points:
5.0
Client:
ROTHHAMMER
Title:
FUNERAL
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
New York Organ Donor
Title:
Long Live New York
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Audi Switzerland
Title:
Stamps
Category:
Collateral Design / P.O.P. & In-Store - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Zhang Xiao Quan Kitchen Knife
Title:
A Cut Above
Category:
Collateral Design / P.O.P. & In-Store - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
BBC
Title:
Original British Drama
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Vivo / Telefônica
Title:
Unlock Lessons
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Union Station Kansas City
Title:
Living History at Union Station
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Grupo Petrópolis
Title:
Calendar
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Audi Switzerland
Title:
Stamps
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Coleman
Title:
Instant Tent - Bear
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin China-audio books
Title:
MIC
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Schick
Title:
Animal Beards
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
FROMAGERIES BEL /Mini Babybel
Title:
Red wax
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Teleclub
Title:
No interruptions
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Katona József Theater
Title:
Giformances
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0